mrrsucks_
cat /var/log/progress.log

the road from $0 to $1M

25 MRR milestones. strategies to reach each one. brutal reality checks at every stop. your journey starts at $0 — statistically, it probably ends there too.

01$0Everyone starts here. Most stay here longer than they planned.02$1One stranger on the internet decided your work is worth money. That changes everything.03$10Ten recurring dollars means at least a few people think you are solving something real.04$50Enough to feel real. Not enough to pay any bill. The most dangerous stage.05$100Triple digits. Your product is not a joke anymore.06$200You doubled. Now do it again.07$300The halfway point to $500. The point where patterns become visible.08$500Half a grand a month. You are no longer playing around.09$750One good month from four figures. The pressure is real.10$1KThe most tweeted milestone in indie hacking. For good reason.11$1,500This is covering rent somewhere in the world. That is real.12$2KCan you repeat the growth that got you here, or was it all hustle?13$3KIn the right city, this is freedom. In San Francisco, this is lunch.14$5KSixty grand a year. You can do this full-time and afford health insurance.15$7,500$90K ARR. One strong quarter from crossing $100K.16$10K$120K ARR. You have built something real.17$15K$180K ARR. The product is working. Now scale the distribution.18$20KQuarter-million ARR. Most VC-backed startups will never get here.19$25KThree hundred grand a year from software you built. That is remarkable.20$30KSerious territory. The kind of business that gets acquired for life-changing money.21$50KHalf a million in ARR. You have built a company.22$75KThe milestone before the milestone. You can see the seven-figure business from here.23$100KSeven figures in ARR. An extremely small number of founders ever get here.24$250KThree million in ARR. This is a company, a brand, and a legacy.25$1MA million a month. There is no longer any qualifier needed.
SaaS glossary ›roast examples ›who is this for ›

./install-the-daemon

$9. 365 roasts. one public endpoint of pure shame.