man saas-metrics

the glossary of pain

90SaaS metrics explained with formulas, real examples, and the brutal roasts you deserve. because you can't optimize what you don't understand — and you clearly don't understand enough.

Revenue Metrics

MRRMonthly Recurring Revenue›ARRAnnual Recurring Revenue›Net Revenue›Gross Revenue›Expansion Revenue›Contraction Revenue›Recurring Revenue›Revenue Run Rate›Deferred Revenue›GMVGross Merchandise Value›Revenue Per Employee›Reactivation Revenue›One-Time Revenue›Accrued Revenue›

Growth Metrics

Growth Rate›MoMMonth-over-Month Growth›YoYYear-over-Year Growth›K-factorViral Coefficient›PLGProduct-Led Growth›TTVTime to Value›Activation Rate›Signup-to-Paid Conversion Rate›Trial Conversion Rate›Free-to-Paid Conversion Rate›LVRLead Velocity Rate›Sales Cycle Length›Pipeline Coverage›Win Rate›Market Penetration Rate›SaaS Quick Ratio›

Retention & Churn

Churn Rate›Customer Churn Rate›Revenue Churn Rate›Gross Churn Rate›Net Churn Rate›Logo Churn›Negative Churn›Retention Rate›NRRNet Revenue Retention›GRRGross Revenue Retention›Dollar Retention›Cohort Retention›DAU/MAU Ratio›Involuntary Churn›Voluntary Churn›

Unit Economics

LTVCustomer Lifetime Value›CACCustomer Acquisition Cost›LTV to CAC Ratio›ARPUAverage Revenue Per User›ARPAAverage Revenue Per Account›ARPPUAverage Revenue Per Paying User›AOVAverage Order Value›Payback Period›CAC Payback Period›Gross Margin›Contribution Margin›Unit Economics›CPACost Per Acquisition›Customer Lifetime›The Magic Number›ACVAverage Contract Value›

Fundraising & Valuation

Burn Rate›Runway›Rule of 40›SaaS Quick Ratio›ARR Multiple›Revenue Multiple›NRR-Adjusted Growth›Capital Efficiency›Default Alive›Ramen Profitable›Break-Even Point›Series A Metrics›TAMTotal Addressable Market›SAMServiceable Addressable Market›SOMServiceable Obtainable Market›

Product & Ops Metrics

DAUDaily Active Users›MAUMonthly Active Users›WAUWeekly Active Users›NPSNet Promoter Score›CSATCustomer Satisfaction Score›Feature Adoption Rate›TTFVTime to First Value›Seats Per Account›Logo Count›Aha Moment›North Star Metric›Vanity Metric›AARRRPirate Metrics (AARRR)›Session Duration›

MRR milestones ›roast examples ›who is this for ›

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