mrrsucks_
Last updated: June 2026·by mrrsucks.com
roast_category

Side Project Limbo

The project exists in a quantum state between alive and dead. It has customers — technically. It has a Twitter account — inactive since March. It has a roadmap — last updated eight months ago.

signs you're here
diagnostic.sh
! You describe the project as "on the backburner" or "something I will get back to"
! The last public update was more than 3 months ago
! Customer support tickets sit unanswered for weeks
! You forget to check the project's revenue for months at a time
! The MRR is under $100 and has not changed in 6+ months
! You keep the domain renewed "just in case"
sample roasts from the daemon
MRR $3cold$3 MRR. One customer on a grandfathered price from before you raised prices. They are probably your friend. The project has been on life support for 11 months. The life support costs more than the patient.
MRR $47brutalYour last commit was 7 months ago. Your last tweet about the project was 5 months ago. Your last customer conversation was never. The project is not "on pause." It is over. You just have not told it yet.
MRR $0coldThe domain is paid up through 2027. The product is "almost ready to relaunch." You have thought about the relaunch more times than you have worked on it. The gap between thinking and doing is where projects go to die.
MRR $21coachYou have three projects in this state. None of them is your main thing. All of them take up 20% of your mental real estate. The sum of those partial attentions is why your main thing is also not growing.
MRR $67brutalThe $67 MRR from this project is not revenue. It is a cognitive anchor preventing you from making a decision. Kill it or commit. The in-between is the most expensive state.
MRR $14coachThere is a version of this story where you spend two weeks reviving this project and it becomes something. That version requires you to actually spend two weeks on it, which requires deciding it is worth two weeks, which requires a level of commitment you have been avoiding. The project knows.
why founders end up here

Side project limbo is what happens when a founder cannot bring themselves to either commit or kill. The project has enough life to feel like something, and enough ambiguity to avoid making a decision about it. Shutting it down would feel like failure. Committing to it would feel risky. So it exists in between, a drain on mental energy that produces almost no return.

The psychological function of a limbo project is that it keeps a door open. "If my main thing does not work out, I still have this." The insurance policy is worth something emotionally, even if the project itself generates nothing. The founder maintains optionality at the cost of focus.

What is insidious about limbo is the slow resource drain. The domain renews automatically. The server costs $9/month. The email list decays. The three customers who were paying stop paying because support tickets do not get answered. Six months later, the project is genuinely dead — but the founder still has not fully processed it because it was never declared officially over.

what to do about it

$ Make the binary decision

Is this project alive or dead? Not "on pause" — that is just a comfortable lie. Give yourself one week to decide. If you decide alive, set a 30-day milestone. If you decide dead, shut it down properly.

$ If dead: shut it down right

Email all users, offer refunds, cancel subscriptions, redirect the domain. Closing a project completely frees more mental energy than you expect. The clarity is worth the discomfort.

$ If alive: ship something in 7 days

Not a plan. Not a redesign. One thing that a user asked for. Get it in front of someone who cares. If you cannot ship one thing in 7 days, the project is dead.

the mrrsucks take

Side project limbo is decision debt with a recurring billing cycle. The AI has seen your commit history, your last login date, and your revenue trend. It looks like a project in a hospice that nobody has told it is in a hospice. Make the decision. Either direction is better than this.

Default Alive vs Default DeadMilestone: First Dollar

similar_scenarios

./install-the-daemon

$9. 365 roasts. one public endpoint of pure shame.